To fully understand
the Clients needs and the way that the product needed to be
marketed, we spent many hours meeting with Engineers, Global Product
Managers, Marketing Key Personnel, Project Managers, CAD designers,
Electrical Engineers, and Technical Designers.
To truly and correctly present the product in the most influential,
and physically compelling way, we committed to understanding this
air-compression system in a way that most marketers would never
dream of.
Not satisfied to
simply design from the realm of the metaphysical, we donned hardhats
and safety glasses and literally crawled up inside these units to
review and scrutinize every angle and detail.
For this project we used state-of-the-art CG modeling and 3D
rendering to create truly stunning presentations of a product that
had yet to be produced.
Our design phase preceded the actual launch by several months. We
worked from CAD files, photography, line drawings, schematics, paint
chips, and material samples to create a scaled version of the actual
compressor with the correct component orientations.
These designs were used for animations like the sample at left, and
for CD-ROM training collateral for international sales staff and
prospective IRCO Industrial Clients.
The results we brought to this design project were far more realistic, more physically accurate, and of a much higher level of detail and resolution than other assets developed for the client previously.
One Project Manager
had this to say:
"We love your work, you provided what the big agencies could not
for a fraction of the cost!"
While our pricing certainly is very competitive, all of our work is done domestically by our team and never outsourced. The tight levels of controls we have and our highly refined system of internal communication provides a consistent internal pressure to provide only excellent designs and nothing less.
Case Study#1
